Youtube reportedly said on Thursday that Creators would no longer be able to monetize their Channels until they received 10,000 lifetime views.
Almost five years ago, YouTube made its Partner Program available to anyone, essentially letting people create a channel and immediately start making money. This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems. People were creating accounts that uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators.
In an effort to combat these bad actors, YouTube has announced a change to its partner program that spells out that creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit.
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators,” Ariel Bardin, YouTube’s vice president of product management, said in a blog post.
YouTube has also been under fire since revelations that the ads of several large brands were appearing next to offensive videos and other objectionable content. That caused more than 250 brands to freeze their campaigns aside from search with Google, which owns YouTube.
Credit: Reuters, Business Insider