Carrefour Announces UGX7M Sponsorship for the Kyambogo Ultra Challenge Run
The Kyambogo Ultra Challenge Run is set to take place on May 4, 2024, at the Kyambogo University Cricket Oval.
In a bid to promote healthy living and community engagement, Carrefour has announced a sponsorship of UGX7 million for the upcoming Kyambogo Ultra Challenge Run. This annual event, known as Uganda’s only ultra-challenge marathon, is set to take place on May 4, 2024, at the Kyambogo University Cricket Oval.
The Kyambogo Ultra Challenge Run, now in its 14th edition since its inception in 2010, has become a hallmark event for fitness enthusiasts and running clubs across Kampala and beyond. It serves as both a rigorous fitness test and a platform for athletes preparing for continental marathons.
Christophe Orcet, Regional Director – East Africa at Majid Al Futtaim Retail, expressed enthusiasm for the partnership, stating, “We are dedicated to making a positive impact in the communities in which we operate, and the sponsorship of the Kyambogo Ultra Challenge Run reflects this commitment.” “We remain focused on collaborating with our partners to support initiatives that promote health and well-being, leveraging sport to unite people.”
Julius Nkuraija, CEO of Kyambogo Ultra Challenge Run, welcomed Carrefour’s sponsorship, highlighting its importance in ensuring the event’s success and furthering health and fitness awareness in Uganda. Nkuraija also revealed plans for the run to incorporate an environmental protection cause as it gains momentum and expands.
Carrefour’s involvement in community initiatives extends beyond the Kyambogo Ultra Challenge Run. The retailer’s “Round Up Your Bill” campaign, launched in 2021, allows customers to donate towards supporting vulnerable groups in neighboring communities. Since its inception, the initiative has raised over UGX 290 million, benefiting projects at institutions like Peculiar Childcare Support, Kireka Home for Disabled Children, Mulago School for The Deaf, Kiswa Primary School, Ntinda School for the Deaf, and The Noah’s Ark Village.
The sponsorship of the Kyambogo Ultra Challenge Run underscores Carrefour’s commitment to fostering healthier communities and reflects its broader mission of corporate social responsibility in Uganda. The event is anticipated to draw significant attention and participation, further amplifying awareness around health and fitness across the country.
