Online taxi-hailing firm Uber has started trials for an in-vehicle advertising platform ahead of a planned rollout in Kenya, in a move aimed at diversifying revenues for the company and its drivers.
The partnership provides a platform for advertisers to engage with Uber riders while they browse the entertainment options available.
Touchscreens installed in Uber vehicles will allow riders to view information about attractions and restaurants, and allow them to select from various local entertainment options.
“CabbyTV Limited would like to test the installation of a screen in your car. The screen will be for rider engagement purposes,” Uber told its drivers in a recruitment notice.
“If you agree with CabbyTV to have a screen in your car, you shall be paid a monthly fee to be agreed upon between yourself and them,” added the firm.
Uber hasn’t however disclosed details on the launch timelines for the in-vehicle advertising.
“At the moment, we are performing a pilot of the screens with a few driver-partners in Nairobi. We are currently looking into innovative ways of making Uber rides more reliable and engaging to riders while being beneficial to driver-partners. We will announce new products and developments when we are ready to launch,” said Uber spokesperson East Africa Janet Kemboi.