Twitter Blue has been extended to users on Android, the micro-blogging website confirmed. Individuals will have to pay $11 (roughly UGX40,500) per month, the same price as iOS users which is higher than the $8 (roughly UGX29,500) offering for those who subscribe through a web browser. This is reportedly due to the company trying to avoid paying both Google and Apple’s fees imposed on developers for in-app purchases.
The revamped Twitter Blue was originally launched in November last year as a new method to generate revenue on the social platform following Elon Musk’s take over of the social site for $44 billion but got suspended days later after several fake verified accounts took over the micro-blogging site impersonating brands and public figures.
Currently available in six countries; the United States, United Kingdom, Canada, Australia, New Zealand, and Japan, the revamped Blue offers premium perks to subscribers including a blue verification checkmark, custom icons & themes, priority ranking in conversation replies, the access to the ability to edit tweets, thread reader mode, and upload 1080p & longer videos.
For users that don’t want to pay the $8 monthly (on the web), Twitter earlier this week launched an annual subscription plan at $84 (roughly UGX310,000) if they get it on the web. It is the cheapest way to get the Blue subscription plan, but there is no guarantee that the current set of benefits Blue comes with will be available for a year considering the constant changes happening on the platform.
Now that Twitter’s new paid plan is available on all platforms, we have to wait and see if it proves to be the big money maker that Musk has hoped for. Since taking over the social media company, Musk has pushed on the fact that the company needs to make money and he is heavily relying on the new subscription plan to bring in a ton of revenue.
ALSO READ: INTRODUCE PAID TWITTER VERIFICATION OR PACK UP AND LEAVE, ELON MUSK TELLS EMPLOYEES