MTN Uganda launched a new data bundle dedicated purposely for TikTok which gives TikTok users unlimited access to the platform for 24 hours at only UGX.2,000. This followed the success of the “TikTok Free” offer that the telco launched in November last year, giving customers free 5 minutes for TikTok upon purchase of 15MBs daily data bundle.
TikTok is undoubtful one of the most used social media platforms today. The app has blown up despite competition from already established networks becoming so popular because it has content that is difficult to ignore which comes in so many varieties that suit almost anybody, and its ease of use.
One of the biggest standouts about the platform is how fast videos get around and can go viral. It does not matter whether you are a celebrity or an ordinary person, if the content is relatable, humorous, entertaining, or all of those things, it can go far very fast in a matter of seconds.
To be in the position of creating or watching videos on the platform, you need the internet. And you need a good subscription plan because TikTik isn’t data-friendly which does consume a lot of data —this is because the app is addictive and you’ll spend a lot of time on it. So MTN decided on creating a TikTok data bundle that gives its customers 24-hour unlimited access for only UGX2,000 —a move that has been welcomed by many MTN users using the app.
Mr. Onyait Odeke, the MTN Uganda Manager Digital Services GTM said, “We realized that TikTok is a growing entertainment platform that was fun but data intensive. That is why we decided to create a bundle that is time-based as opposed to volume-based to enable our customers to spend more time creating and viewing content on this platform,” Odeke said.
Odeke further noted that since the majority of the TikTok users are young, data would be an issue thus the need for a more affordable bundle that gives them unlimited access for 24 hours at only UGX2,000.
“This implies that by making the bundle affordable, we are not only providing infotainment for our content viewing customers, but we are also supporting our content creating customers to earn seamlessly from their efforts,” Odeke remarked.
The newly-timed bundles are available to all MTN Prepaid and Postpaid customers with compatible handsets. The bundles can be conveniently purchased via the MyMTN App, MOMO App, Pulse App, and Mobile Money.
Harold Mubiru an ardent TikToker says that the heavy data requirements for one to use the app are forbidding yet the app is loaded with lots of entertaining and educative content.
“Prior to the MTN TikTok bundles, I personally used to love spending more time on TikTok but I couldn’t because of its heavy usage on data. I would end up going a few days without posting content due to lack of data,” Mubiru said.
Mubiru says he would spend anywhere between UGX5,000 and UGX15,000 on data per day to keep his TikTok account active and his followers entertained. However, the introduction of the dedicated TikTok data bundle from MTN has changed his narrative.
“With these TikTok bundles from MTN, now I can stay on the app as long as I like to create and monitor my posts while also looking out for the trends that I can hop on to without worrying about data,” says Mubiru. “The best part is that for just UGX2,000, I can post heavy videos and even hold a TikTok Live session which used to cost me UGX10,000 back then before this offer.”
Mubiru explains that the affordable bundles have helped him to be consistent with content creation, something that is helping him grow his following which now stands at over 60,000+.
Mubiru who begun off with the purpose just only for entertaining viewers (just like anyone would do) he has over time started earning from his content.
Since 2019 when he joined the platform, Mubiru has garnered a following of over 60K followers, giving his content a big reach, which has in turn attracted business towards him. His clientele is mostly artists who pay him for his choreography services based on the dance videos that he posts on Tik Tok.
“I can say that TikTok has given me a platform to showcase my dancing abilities and I am earning from that as I wait for universities to reopen so I can go back and carry on with my studies,” Mubiru says.
Yvonne Namakula (@Thisoctoberfairy) is also an ardent TikToker who joined the platform less than a year ago and has grown her following to nearly 200K in a matter of months. She is currently one of the sought-after TikTok influencers, which has not only left her TikTok famous but has also ensured she smiles her way to the bank.
Like Mubiru, she is also a student who only discovered the platform during the thick of the lockdown last year. So far, she has turned what would have been redundant days into productive days that have put money in her pocket.
Whether you are a content creator or viewer who loves to binge-watch TikTok videos, the MTN TikTok bundle will give you 24 hours’ access to the app for only UGX.2000. You can enjoy as many videos as you want to range in genres like dance, comedy, tech, skits, reactions, reviews, and education, that have a duration of up to three minutes.
The video-only interface makes it less elaborate, less detailed, and much easier to use compared to other social media platforms. With over 1 million videos viewed every day of the year, it goes to show how there is something for everyone not just over months but every single day.
ALSO READ: HOW TIKTOK TOOK OVER THE WORLD