Faceboook finally ends speculations as it confirms its messaging platform; WhatsApp will start showing Ads in statuses (stories) in 2020. The Menlo Park-based social networking firm made the announcement at the annual Facebook Marketing Summit in Rotterdam, Netherlands.
The speculations of adding Ads to WhatsApp app begun last year as it was assumed that the Ads would appear this year.
BeConnectAgency’s Olivier Ponteville during his attendance shared how the Ads will appear on his Twitter account (@Olivier_Ptv).
Since opening statues takes up to the whole screen, Facebook saw this of an advantage to run the Ads. According to what we have received, read and judging from the images shared by Olivier, the Ads will as take up the entire screen as you click through a contact’s status. While going through the Ads, the advertisers name will be shown instead of the contact’s name.
Meanwhile in an article published by BGR, when a user swipes up on the Ad, they will be in position to see more information about the product/service being advertised.
The overall experience looks similar to the Ads available through Instagram stories.