Dell announces new partnership with Mitsumi Computers in Ghana

Mr. Pearce Clune, Marketing Director Europe Middle East and Africa Product Strategy Dell Consumer and Small Business, said the partnership deal with Mitsumi was going well.

“We are focusing more resources in emerging markets, particularly in West Africa where we seem to be getting much growth, “Mr. Clune said. In the West African sub-region, Nigeria and Ghana are key markets that the company is focusing on to drive its key markets.

According to him, the choice of Mitsumi was a as a result of a growing partnership between the two entities, adding that it was also for a long-term strategy. He noted that with the new partnership there would be a lot more avenues, together with its other partners in Ghana to look at all queries regarding their products in Ghana.

He said the company would continue to invest in human resources and also look forward to employing a number of Ghanaians into its system. Mr. Clune said the company was focusing on maintaining its technological edge in product development to be able to meet the needs of customers both at the lower and higher ends of the market. This, he said, was important to develop shareholder value.

He added further that in West Africa, the focus was on Ghana and Nigeria and there was the need to have the right partners in their quest to maintain the presence in the region, saying there were a lot of growth opportunities in Ghana.

He assured that Dell would continue to give the best to its customers, especially with the developing nature of technology. Mr. Clune noted that it was the desire of Dell to build stakeholder values and strong sales growth in the country.

Mr Chintan Vyas, Managing Director, Mitsumi computer, said the partnership with Dell had delivered solid financial results over the last 20 months. “We have seen solid response for the company’s product in the last few months and looking forward to a great performance in the next year,” he said.

He said the prospects were even looking better and Mitsumi was expecting significant growth in the future. Mr Alwin Thankachan, Regional Sales Manager, East, West and Central Africa, said Dell was developing strategic partnership with like-minded distributors across the region.

He said Dell had been the leading brand in the Ghanaian market for the last four years. Mr Chidi Duru, Sales Manager, West Africa Dell Consumer and Small Business, said the region held a huge potential for the future development of the company.

DELL’s consumer products have been accepted world-wide which forms the basis of ensuring the brand presence is everywhere including Europe, Middle East and Africa -EMEA; for which Ghana a fast growing IT-market is part of.



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