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World’s first Google store opens in London

Previously, they were only available online but the search giant now believes consumers will benefit from being shown the in real life.

Samsung has previously questioned the original strategy of selling Chromebooks online.

The launch was low key compared to Apple’s massively hyped opening of its first London shop in 2004, but Google claimed that it will experiment with the format and could open more retail outlets in the future.

“Specially trained Chromebook experts will be on hand to offer guidance and advice to shoppers”, the company said in a statement.

“We’ve put a great deal of thought into the design of this Chrome Zone,” said Arvind Desikan, head of consumer marketing for Google in the UK and Ireland.

Mark Slater, category director at Dixons Retail, said: “Initial customer response to the launch of Samsung’s Chromebook has been excellent and we are expecting a lot of customer interest now it is in-store.”

Source: The Telegraph



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