For business owners these days, having a website is no longer just an option – it’s a necessity. However, the problem is that many don’t know much about creating a site, let alone building one that is effective for their business. They don’t realize that you need to make your website the right way to establish and take advantage of your online presence.
Steps to Follow in Building a Business Website
You need to do many things if you want to get the most out of your website. Here are a few of them:
1. Plan your website before you start doing anything
Before you start putting together your website, you first need to know a few things. You need to know what the site is for, your site’s goals, and how you want it to look.
Are you planning on selling directly on your site, or do your customers need to contact you via another method to order? Can they pay through your site, chat with someone to ask for help, or contact you via a link to your socials?
Knowing what features you want on your site can help you map it out correctly.
2. Do market and competitor research
Part of the planning process is establishing your target audience and finding out more about them. You also need to check what your competitors are doing to emulate the right ones and avoid those that are wrong. Research is the key here, and you must learn all you can before any work begins.
3. Put together a site optimization plan
Another thing you need to decide at the onset is your site optimization. This is necessary since you want a discoverable site. Search engine optimization (SEO) involves keyword research, content planning, and competitor research.
SEO will help you create a site with the right keywords, the correct content, and the proper URLs. These are all the elements needed for your site to appear at the top of Search Engine Results Pages (SERPs).
4. Choose a domain name
As easy as this may sound, it’s actually one of the most challenging tasks you have to do when putting up a business website. Your domain name should not only be compatible with your business. It should also be simple to remember, spell, and short enough to type quickly.
5. Choose your CMS and hosting
CMS is short for content management system. This is what you use to create and update your website. The most popular CMS for sites these days is WordPress. It is user-friendly, customizable, and comes with many options for designs, plugins, and the like.
When you choose WordPress as your CMS, it’s probably wise for you to go for their website hosting service, too.
6. Start building your pages
After planning your site and choosing a domain name, CMS, and hosting service, it’s time to start putting your site together. Start with your website’s main pages, then list down the categories you want under each.
Once you plot all these pages, you can start creating content for each one.
7. Test your site for speed and responsiveness on all platforms
Upon completing all site-building tasks, you have to test your website. Check if it works on all browsers and how fast your pages load on each one. Look at how it appears using a tablet, a mobile phone, and a computer to see if your pages are showing as they should.
You also need to click on all the internal and external links to see if they lead to where they should.
8. Set up analytics so you can tweak your site intelligently
Setting up analytics for your site can help you keep track of what you’re doing right and what you need to improve. This will show you which pages are effective and which ones aren’t.
This will also provide information on where your visitors are coming from, whether they are return visitors or not, and even what browser they used to find you.
9. Keep updating your website
You may have heard this a few times before – your website needs fresh content. What you may not know, however, is why you need new content and why you need to keep updating your website. The reason for this is it’s for the benefit of search engine crawlers.
The more often you post fresh content, the more frequently these crawlers will index your site. Google usually ranks sites with new and relevant content higher than those that don’t have anything fresh on them. So this tactic will help your site show up better on their search engine.
The Perks of Having a Great Website for Your Business
Now, you may ask, why should I go through all these lengths for a website? The answer is pretty simple. Doing these for your site allows you to generate qualified leads, increase your revenues, and help your brand become easily recognizable in its niche. Your site should be a conduit, not only for the curious but also for those who need what you offer. Following the steps here will help you create this, benefitting you and your target market