When it comes to building brand awareness, you shouldn’t look further than your current and past customers. In addition to using an influencer CRM platform, you also need to nurture a customer base that adds credibility to your brand and takes part in the growth of your business. These brand advocates can also help you tap into new markets and gather intelligence for developing new offers.
Your existing client base is a rich source of growth opportunities, so you may want to look into strategies and tools that encourage your audience to become your ambassadors. For this, you will need a brand advocacy program that lets you partner with individuals and organizations who are willing to push your business forward.
If you want to know how you can structure a brand advocacy program that aligns with your business’s goals, here are a few tips to keep in mind.
- Identify your most loyal customers
The first thing you will need to do is to come up with a definition for a potential brand advocate. For this, you will only need to look at your customers and know who among them will help promote your brand. In this case, you need to reach out to customers who have shown their loyalty by making repeat purchases, engaging on social media, and referring your brand to people they know. Your definition of a loyal customer will depend on the nature of your business, but it would be enough to look at the revenue they help bring in.
- Start a membership program
Once you have identified your most loyal customers, you can create a membership program that gives them a more important role in the development of your brand. In this case, offer them to join a loyalty program where they can access exclusive discounts and promos. With their membership, they can also try out new features and sample new products before everyone else does. You can also have them take part in product research initiatives where they can provide inputs for new marketing campaigns and influence how your brand evolves. Be sure to incentivize them for their participation.
- Look for content creators
You can also look outside your customer base and reach out to customers who are also content creators. Consider looking for content creators within your industry who command a loyal social media following. You will need to provide them with materials and guidance on how they can represent your brand in the content that they produce. Don’t overlook customers who have a platform of their own.
- Build an active community
The success of your brand advocacy campaign shouldn’t rely heavily on incentives and special events. It’s also important to provide your customers with opportunities for networking and collaborating. Consider starting a Discord server or a Facebook group where they can share ideas, ask questions, and talk about your brand.
If you are looking to spread awareness, your brand partners should be at the frontlines. Apply these tips and start a brand advocacy program that lets you tap into the strength of your network.