Cupertino-based tech firm, Apple Inc. kicked off its ‘Shot on iPhone Challenge’ — celebrating the most stunning photographs captured on iPhone, one of the world’s most popular phone camera. The company is inviting iPhone users to submit their best shots from Jan. 22nd to Feb. 7th where the winning 10 photos will be featured on billboards in select cities, Apple retail stores and online.
The submitted photos will be reviewed a panel comprised of 11 judges who will submit the 10 winning photos, the company said in a statement on Tuesday. The judges include; Pete Souza, Austin Mann, Annet de Graaf, Luísa Dörr, Chen Man, Phil Schiller, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack, and Arem Duplessis.
Interested participants can take photos using their iPhone handsets, and then post them on Instagram or Twitter with the hashtag #ShotOniPhone. Weibo users can as well participate using the hashtag #ShotOniPhone#.
In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to firstname.lastname@example.org with the file format ‘firstname_lastname_iphonemodel.’
Photos can be straight from the camera, edited through Apple’s editing tools in the photos app or with third-party software.
Deadline for submissions is 11:59 p.m. PST on Feb. 7. Note that the competition is valid for users at 18 years of age or older. In addition, the challenge is not open to Apple employees or their immediate families.
“You retain your rights to your photograph; however, by submitting your photo, you grant Apple a royalty-free, worldwide, irrevocable, non-exclusive license for one year to use,” said Apple.
Notably, handsets like the iPhone XS, iPhone XS Max, and iPhone XR bring innovations to photography, from sophisticated portraits with an adjustable depth of field, to Smart HDR which leverages multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — to bring more highlight and shadow detail to photos.