Jumia now the top most visited local website in Uganda

Online shopping giant is officially the number one Ugandan website, overtaking favorites like in site visits and time spent on the site, according to Amazon’s analytics site

Paul Tesar, Jumia’s Head of Growth says, “During Jumia Black Friday alone (16th Nov – 7th Dec), there were 1.6m sessions. Roughly 85% of people accessed our website through a mobile device; we also saw a significant increase in the popularity of our app.”

According to Jumia, visitors on their site spend the majority of their time navigating the following categories:

  1. Groceries
  2. Mobile phones
  3. Appliances
  4. TV & Audio
  5. Fashion

Ugandans are gradually embracing e-commerce and this is largely attributed to an increase in internet-enabled smartphones as well as competitive pricing available on Jumia.

alexa rankings
Alexa Rankings

Distributed by Jumia Uganda

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