Social media is a fast-paced and ever-growing online place. From e-commerce to even blockchain games companies rely on social media platforms to interact with and engage their audiences. Meanwhile, you’ll see trends come and go on those platforms.
To stay relevant, you have no choice but to keep up with the trends. For marketers or content creators, staying on top of social media trends can help fuel their overall marketing strategies. That way, they can engage their audiences and make them stick around for a long time.
That said, following every single trend on social media is such a backbreaking thing to do. Taking each of them into your marketing strategies will not only take a lot of time and effort, but you’ll probably also end up with mediocre quality content– that can make your audiences cringe and not engage at all.
To help you out, we’ll break down only the hottest social media trends you actually need to pay attention to.
1. The Rise of Social Commerce
Social media is no longer just a place to socialize and meet with new people online. The has now grown into an ideal channel for marketers to market their products while interacting with them more personally.
More than 96% of small businesses say they use social media in their marketing strategy. And Forbes found that nearly two-thirds of shoppers make some of their purchases on social media.
More and more social media platforms also launch new marketing features to appeal to today’s marketers and convince more users to buy from the app. Instagram Shoppable posts, Facebook Marketplace, Twitter Shops, you name it.
2. Short-Form Videos and Live Streaming to Engage
In social media, users prefer quick and straightforward content. They crave snackable content. Short-form videos and live streaming are what they’ve been consuming quite often.
From YouTube Shorts to Instagram Stories, many social media popular features embrace short-form videos. You may see explainer videos, meme clips, and even quick product tutorials or demonstrations a lot on your feeds and you love watching them too. Not only because they’re short, but also because they’re powerfully engaging and entertaining.
Marketers and content creators can also use live streaming to interact with users in real-time, answer their questions, humanize their brand, showcase the brand’s personality, create a deeper relationship, and so on.
3. No Users Actually Wants to be Sold to
Even though social media platforms have now become potential marketing channels, it doesn’t mean that you have to bombard your followers with hard-selling, aggressive marketing messages every single second of their user experience– it’s more of an intrusion into their space.
No one wants to go on social media to hear brands blatantly bragging about how great their products are and why they’re so much better than their competitors. This is why you need to focus on a story-telling approach that it’s more subtle and helps you build more genuine interactions with your brand.
4. A Sheer Rise in the Number of Influencers
Social media is a home for influencers, from gaming to healthy lifestyles. If you’re targeting younger audiences, influencer marketing should be one of your social media strategies as at least 70% of teens trust influencers more than traditional celebrities.
Instead of working with popular, the-talk-of-the-town influencers, marketers are starting to invest in working with a whole network of small, relevant, niche influencers. Micro-influencers (with 10K-50K followers) and nano influencers (under 10K followers). Those influencers are more relevant and relatable to many of us. Not to mention that they also cost less– while driving better results.
5. Social Media for Customer Service
More than 77% of businesses use social media platforms to provide customer service. And 84% of US consumers who sent customer service requests through social media say that they have received a response from the business.
It means that social media platforms make customer service more accessible and convenient for customers. Whether it’s live chat, social media mentions, replies, or direct messages, customers can ask a question without having to email them or even call the customer service agents.
6. Social Listening Becoming More Common
Many brands spend a lot of time on social media for social listening. This is where they can understand the conversations and trends happening not just around their brand, but around their industry as a whole.
This is how they can get more insights into what their audiences are up to, what trends are exciting them, what they talk about you, etc. You can also get valuable feedback from the community and make changes to your project. All of that, in turn, will help you to generate new content ideas and new opportunities to connect to them.
7. Paid Advertising Will Become a Necessity
Now that social media platforms are becoming a chock-a-block place with marketing messages, it can be quite challenging for marketers to stand out.
This is why many of them are starting to invest in paid advertising. By doing so, they will not only be able to boost their brand awareness, but also send their messages to the right users in the right place at the right time.
8. Personalization is Key
Social media users love it when a brand talks to them like a dear old friend who knows them so well– they feel understood and comfortable to start interacting with you.
It should not come as a surprise that more than 91% of customers are more likely to shop from brands that offer tailored experiences. This is why every content you create for social media should be personalized. With personalization, you get insights into your target audiences’ interests, demographics, and behaviors, so you can create more relevant and valuable content for them.
The social media field is always changing — we can say that the only constant is its inconsistency. Those trends mentioned above help you to keep an eye on what’s happening in the industry so anything wouldn’t take you by surprise. With those trends, you now understand what you should bring to the table, so your social media marketing strategies can bring the result you’ve been looking for.