Online Insurance Companies: Advantages and Disadvantages

We as people rely more and more on technology to help us handle our everyday tasks. The customer experience revolves around convenience. So, an increasing number of service providers are creating platforms to achieve this effect.

Insurance companies are no different. Today, insurers enable you to access quotes online, in a simplified, accessible manner. Is it the best way to go about getting coverage, though?

Let’s take a look at the benefits and drawbacks of shopping for insurance online and offer you some tips on how to do it right.

The Advantages

Let’s start by taking a look at the positive sides of buying your insurance online.


You no longer have to call insurance companies and explain your needs to a robot after robot until you get a real person on the phone.

Insurance providers these days are focusing more on building an online presence to be found on the internet easily. Momentum Life is a perfect example of this. They offer multiple options to purchase their products online or offline. You can simply visit their website read everything you need to know about their products such as Life Insurance and then you can either call them to purchase over the phone, request a call back, and for some products, purchase online.

Variety of Resources

Buying insurance can be quite confusing. It sometimes seems like a mass of information, and it’s a challenge to separate what you need from what you don’t. 

Even if you talk to an agent, you can never be sure whether they’re offering the best advice or trying to get you to buy something.

Insurance companies tackle this issue by offering blog posts to clear up any confusion and misunderstandings. Between that and their FAQ sections, you can avoid calling customer service.


Online insurance companies have, according to the law, to provide market transparency. The prices and offers on websites are what you’ll get when you buy a policy – no more, no less.

Better Pricing

With the move of the insuring business to the Internet, competition grows. While this is a problem for insurers themselves, you as a customer can benefit from it. 

You won’t have to bargain for better quotes – if you don’t like one, there are dozens of other companies offering better deals.

The Disadvantages

All this to say, buying your insurance online does come with negatives, too.


When you visit an insurance platform, you need to fill out a form to get quotes. This document includes a lot of personal information, which some scamming companies can sell to third parties. 

So, before you start entering your contact information, look for and read the privacy policy.

No Full Scope of Information

When you read a piece of information on an insurance platform, it’s natural to assume that it’s in your best interest. However, this doesn’t have to be the case – it could be oversimplified or biased. 

Also, the focus of such platforms is on the price, without emphasizing other, more important, features of policies. 

Lack of Support

It’s super convenient to do everything online, but it means you have to make big decisions by yourself. You could find a reliable, responsive insurer, but it’s still not the same as having a real person talk to you in real life about your options.

How to Buy Online

Finally, let’s take a look at some handy tips to have in your belt if you decide to shop online.

Prepare Information

Again, when you enter a platform, you fill out a form to get quotes. Check the data you need and have it nearby to get as accurate an estimate as possible and increase convenience. 

Compare Quotes

The most significant benefit of online shopping is the scope of available options you have at your fingertips. So, don’t hesitate to take your time and do some window shopping until you find the coverage that works best for your situation.

Explore Discounts

With increased competition of selling policies online, insurers started introducing various discounts for buyers. Check whether any apply to you – such deals won’t be advertised in large print, but they’re there.

Talk to an Agent

If you’re still insecure about your choice, finding a local insurance agent is your best bet. As the experts from a Home Insurance Ontario company say, an agent is there to walk you through the steps of getting insurance and make sure that your insurance is custom-made for your benefit.

Even if you have to pay a small fee for such advising, it’s better than ending up with an inadequate policy.

The Bottom Line

Finally, as you know, vigilance is necessary when you’re buying insurance. The need for it doubles when you’re shopping online.

So, be sure to check your company of choice carefully, read between the lines, and make intelligent choices. That way, you’ll make the most of the advantages while avoiding the disadvantages of shopping for your next insurance policy online. 


Staff Writer

All articles published by Staff Writer have been contributed by all our reporters and edited and proofread by our editorial team.
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