Standard Chartered today announced the start of the second phase of its digital-only retail bank across Africa. In response to growing consumer demand for innovative banking services on the continent, the Bank will launch its digital solution in four key markets during the first quarter of 2019 starting in Uganda in January, followed by Tanzania in February, with Ghana and Kenya to follow.
Following the successful launch of Standard Chartered’s first digital retail bank in Côte d’Ivoire last year, the second phase builds on the original CDI platform that
The rollout will also see the Bank engage in strategic local alliances to create an appealing lifestyle banking proposition to provide clients offers across shopping, travel, and dining.
Commenting on the second phase of the launch, Sunil Kaushal, Regional CEO, Africa
Africa’s banking market is the second-fastest-growing and second-most profitable globally. The retail banking sector is a locus of new business models which are emerging in response to low levels of banking penetration and heavy use of cash in the Sub-Saharan continent.
Commenting on the launch of the digital bank in Uganda, Governor, Central Bank Governor Prof. Emmanuel Mutebile said “There will continue to be
To support the digital bank rollout across the four markets, aimed at driving digital adoption amongst new and existing clients focusing on young digital natives, the Bank will also launch a marketing campaign dubbed ‘//BEUNSTOPPABLE’, Bank on the go! The campaign will run across traditional and social media to remind consumers that banking should not stop them from doing what they love to do, and when they want to do them.
In Uganda, Standard Chartered has also partnered with popular Ugandan entertainer and comedian Anne Kansiime to drive awareness of the new digital bank in the market. As part of her role, Anne will be promoting the bank’s digital banking capabilities and will lend her voice and image rights through a series of Marketing and Community engagement activities over the next 12 months.
The Bank’s digital services are available by downloading the Standard Chartered mobile application via the Google play store or Apple store.
Distributed by APO Group on behalf of Standard Chartered.