MTN Uganda has been supporting music and the entertainment industry at large over the years through sponsoring concerts of mostly local and some international artists.
As of today, the telecom firm has announced sponsorship of the Nyege Nyege International Music Festival for the next three editions and will be referred to as the MTN Nyege Nyege Festival. The announcement was made at a press event that was held at The Square Palace on Wednesday 21st, February 2018.
The sponsorship is effective from the September 2018 edition scheduled for Thursday 6th to Sunday 9th September along the shores of The Nile in Jinja.
“MTN Uganda is delighted to be the title sponsor of the Nyege Nyege International Music Festival. As a brand we recognize that being part of this celebration of the arts and culture for three days non-stop helps create sustainability of this very important festival,” Olivier Prentout, the Chief Marketing Officer at MTN Uganda told the press.
“MTN feels that this is the right festival to partner with since we are all about celebrating, innovation and facilitating the growth of others,” Prentout added.
MTN subscribes will have the opportunity to share pictures and videos on social media using the newly introduced MTN Pulse weekend bundle at a price of 2,000 UGX.
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