Samsung unveils Advanced Smart TV User Experience

Last month, Samsung announced the show casing of its C-Lab projects at CES this year, and earlier this week, it has disclosed a new Samsung Smart TV user experience with the refreshed Smart Hub user interface and a new Samsung Smart Remote Control. These new enhancements provide the users with easy access to all their favourite content, all in one place and with only a single remote control.

“The world of TV is constantly changing, with more choices and more connected devices than ever before, so we have made it easier for people to discover and watch the content they want, when they want” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “In 2016, Samsung’s Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today’s home entertainment technology.”

Smart Hub: All Of Your Entertainment, All In One Place
The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Users will now be able to switch seamlessly between linear content, OTT content as well as other connected devices, including videogame consoles or Blu-ray players.

Linear content and OTT Content refers to the delivery of media such as audio and video that progresses often without the viewer or user navigation.

With the refreshed interface, users can search through popular titles to find what they want to watch, listen or play. This eliminates the barrier between sources and devices connected to a TV, allowing consumers to access what they really want to watch more easily and quickly. Users also have the ability to customize their own Smart Hub interface by arranging their favourite content and entertainment selections right on their home screen for easy access. Just like having shortcuts on your smartphone home screen.[related-posts]

Samsung Smart Control Remote: A Single Control For Your TV-Connected Devices
The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV, eliminating the need for having multiple remote controls. For a TV with more than three external devices connected, on average, the Smart Control remote will consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform an operating system based on the Linux Kernel and GNU C-Library, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote will also immediately recognize set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as all other connected devices. This provides users the one tool they need to control their entire home entertainment system, The “Samsung Smart Remote Control.”

Samsung Customer Experience Lab: In Search of What Users Really Want
Samsung’s new Smart TV with the improved Smart Hub interface was developed in part by the Samsung Customer Experience lab in Silicon Valley, California. “We wanted to offer consumers a new type of experience, integrating live TV with streaming services and other content sources,” said Chris Turkstra, Vice President of the Lab. “No longer will you need to keep track of several remotes to control individual devices. All you need is one Samsung Smart TV.”

Enjoy the new experience of the Samsung Smart TV.

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