Samsung has unveiled the BRITECELL camera technology at the Samsung Investors Forum 2015. Image Credit: TcpHub
Samsung has unveiled the BRITECELL camera technology at the Samsung Investors Forum 2015. Image Credit: TcpHub

Samsung Electronics Co., Ltd. on Wednesday announced it’s agreement to acquire an artificial intelligence platform, Viv Labs, Inc. that gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into renowned applications and services.

The deal showcases Samsung’s commitment to virtual personal assistants and is part of the company’s broader vision to deliver an AI-based open ecosystem across all of its devices and services.

With Viv, Samsung will be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers the user the most appropriate and convenient suggestions and recommendations.

“Unlike other existing AI-based services, Viv has a sophisticated natural language, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem,” said Injong Rhee, CTO of the Mobile Communications business at Samsung Electronics.

With the rise of AI, consumers now desire an interaction with technology that is conversational, personalized and contextual—an experience that fits seamlessly within their everyday lives. To achieve this, Viv has developed a new and proprietary platform that allows this interaction to scale.

“At Viv, we’re building the simplest way for anyone to talk to devices and services everywhere,” said Dag Kittlaus; CEO and Co-Founder at Viv Labs.