The idea is simply that it’s a repository for anything you want to remember. Take text and photo notes to have them instantly synced across devices so you always have access to whatever info you need.
In a statement released on the Google Official blog, Katherine Kuan had this to say;
Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all…it’s rarely where you need it when you need it.
To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.
If it’s more convenient to speak than to type that’s fine—Keep transcribes voice memos for you automatically. There’s super-fast search to find what you’re looking for and when you’re finished with a note you can archive or delete it.
Changing priorities isn’t a problem: just open Keep on your Android phone or tablet (there’s a widget so you can have Keep front and center all the time) and drag your notes around to reflect what matters. You can choose the color for each note too.
Credit: Google Blog