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The Right Approach to Guest Blogging

The process of hyper-focusing on your goals and defining then redefining your approach will quickly get you mastering the art of guest blogging.

Guest blogging is a great way to get your name out there and connect with other bloggers in your field. Not only will you build connections and relationships, but you’ll also learn a lot about what works and doesn’t work when it comes to blogging. In this article, we’ll outline the right approach to guest blogging so that you can maximize the benefits and minimize the risks. Ready to get started? Let’s go!

Identify Your Goal

First things first, you need to set goals for your guest posting ventures as heading in blind and just ‘hoping for the best will only leave you creating unfocused, untargeted, and relatively unsuccessful content. Instead, you need to figure out what you’re trying to achieve. Do you want to gain more exposure, establish your credibility as an authority, grow an audience or generate leads through your guest posting efforts?

With that in mind, it’s time for some honest self-analysis. Do these goals align with the kind of posts you’d be interested in writing? Is there a particular topic/topical area/category where your content really fits and would resonate well with your readers on their level? If so, proceed with complete confidence and know that things should go for the best if you stick to your goals.

Identify Your Niche

Next, you need to figure out what makes you unique in a market or niche area that allows people all over the globe to benefit from your insights regularly. What’s yours?

For instance, if you run a digital marketing agency, one of the most desired secondary benefits would be to provide answers and benefit those in your client’s industries (e.g. for companies that do social media, there’ll be posts on how to use it effectively from an SMM standpoint.)

If you’re part of this niche, make sure that your writing addresses the necessary research for these clients by tailoring it toward them. This will also help ensure that you always add value to your network. If you can do that, then things will naturally flow smoothly, and more people will come back time after time!

Finding the Right Guest Posting Opportunities

You might be writing the best blog posts globally, but if you’re posting them in the wrong places to the wrong audiences, they’re not going to have the impact they’re capable of having. It’s all about putting the right content in the right places for maximum effect.

So, how do you go about finding the right places? How do you find like-minded people and partners who might be willing to host your content? And conversely, how do you ask them if they’d consider guest posting on yours?

They are a matter of finding the right niche online communities that have been around for years (e.g. Facebook groups or Twitter ones) as these tend to catalyze conversations between members regularly, which can help drive traffic/followers back onto original posts by acting like promotion. Think of it as driving traffic from people going onto a page through article promotion.

What’s more, you’ll need to think about how you’re getting people to traffic through your guest-posted content. Are you going to specifically talk about your product or service? Are you going to link people through to your website? Are you creating content alongside link building services with the aim of improving your SEO?

Define what your goals are, like the examples above, and then highlight opportunities that will help you fulfill them in the best possible way.

So this was a brief but comprehensive guide on how to get started with guest posting. As you can see, the real trick is just to be as specific as possible with every single aspect of the process. From finding your topics, defining your audience, finding which blogs to post on, and actually writing the content itself, it’s the process of hyper-focusing on your goals and defining then redefining your approach that will quickly get you mastering the art of guest posting.


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