Instagram does not require any introduction. It is one of the most popular social media platforms. It has a vibe, engagement, and the capability to hold visitors on the platform for long. Businesses are now looking to bring the same to their website, as they opt to embed Instagram feed on the website.
Various tools in the market help them in this cause. In addition, the strategy has been fruitful to the businesses, as it assists them in obtaining their business goals. So, if you haven’t yet hopped on the bandwagon of adding an Instagram feed to your website, then you are missing out on an amazing opportunity. In this blog, we have listed some of the major benefits of this strategy that might convince you to use this strategy.
Benefits of Adding Instagram Feed on Website
We have subjected the following benefits according to the present world scenario. As Brands and consumers are rushing towards eCommerce and online businesses, it is important to have an attractive online presence. It helps draw more customers and helps you increase your brand’s reputation.
Adds a charm to Your Business Website
A good-looking website always helps to attract more visitors —After all, who doesn’t want to visit a lively and fresh-looking website. A good-looking website also enhances visitors’ browsing experience and thus creates a good impression. And we all know how important it is to create a good impression amongst the consumers, as it helps improve market reputation.
We all know that Instagram has some vibrant and impressive content. So you can easily showcase them on your website and improve their visual appeal. Because in this competitive scenario, having an impressive website is a must. Consider it like this —websites are brand representative. Consumers often determine the quality and reputation of a brand based on the website. Hence having a good-looking and visually appealing website can do wonders for your business.
Makes the website more engaging
Consumers are spoilt for choices; there are ample substitutes for a particular product and various brands providing different products and services. Hence, it is important that if consumers visit your website, they stay on it for a longer duration.
And for consumers to stay on the website for longer, you need to have an engagement element on your website. Therefore, your website requires some components that hold visitors on the website, keep them engaged and eventually help develop an interest in their minds. This is where the Instagram feed on the website comes into play. The Instagram feed on the website has the potential to engage your visitors for a long duration. Moreover, you can also opt to showcase the content from your Instagram handle and instill an interest in the minds of visitors.
Provides social proofs
Social profs play an important role for consumers while they make purchase decisions. It helps them to trust a brand and know the use cases of a particular product. In addition, you can gather all the content related to your brand from Instagram and showcase them on your website as social proof.
People often upload images with the product they recently purchased. With tools like social media aggregator, you can compile all the posts and content that features your brands, and by following some simple steps, you can easily add them to your website.
Promote hashtag campaigns
Hashtags have completely changed the marketing scenario. It provides a great medium for the brand to reach its target audience and helps to amplify brand recognition. As hashtags have such an important impact, they must reach the maximum number of people. People could be unaware of your hashtag campaign, and therefore it is important to have some marketing technique that markets hashtag campaigns as well. And this is where this strategy comes into play.
When you opt to embed an Instagram feed on your website, use your hashtag campaign as the source. The people who visit your website get to know about your hashtag, and in order to get a display on the website, content creators might create content for your brand. It eventually helps to get some market reputation.
Boosts user-generated content
User-generated content is marketing gold. It helps businesses obtain more recognition and eventually boosts the reach beyond geographical boundaries. Hence, it is important to have some strategy that boosts and encourages more user-generated content. With the help of social media aggregators, you can compile all such content and display it on your website.
People feel valued when a brand uses its content on the website. It motivates them to make more such content and enjoy being a regular feature on the website. At the same time, it also inspires other users to create content and enjoy their limelight on the website.
Summing it Up
Instagram is one of the most popular and influential social media platforms. It consists of a vibe that attracts more people and keeps them engaged. You can enjoy the same by opting to embed Instagram feed on the website. In addition, there are various other benefits that you can enjoy once you add an Instagram feed to your website. So what are you waiting for? Try this strategy now and take your business to the next level.