Emata Wins Fintech Abu Dhabi: The Search in Africa

Fintech startup, Emata is set to represent Uganda at the 2021 Fintech Abu Dhabi Festival from November 22nd to 24th, 2021 having won ‘The Search’ of innovative, and inspiring fintech startups in Africa —competing against Lami Technologies (Kenya), Awabah (Nigeria), and Get Equity (Nigeria).

Lillian Nassanga, Product Manager at Emata told PC Tech Magazine, “This victory is a wonderful affirmation for the great minds and work that goes into Emata. I am so proud of our team, which is working every day to innovate the way farmers access affordable funding.”

Emata joins the exclusive Fintech100 —100 fintech startups considered by Fintech Abu Dhabi to be the world’s most influential and inspiring.

The Fintech Abu Dhabi festival will be held in Abu Dhabi under the patronage of His Highness Sheikh Hazza bin Zayed Al Nahyan, the Vice President of the Abu Dhabi Executive Council. At the festival, team Emata will meet with some of the world’s largest and most prominent investment firms to whom they will present their work to get the chance of getting collaborations.

Emata a product of Laboremus Uganda founded in 2007 — aims at bringing financial services to underbanked farmers in Uganda. It is a digital agricultural bank providing farmers with affordable loans by utilizing end-to-end digital processes, data-backed risk analytics, and a mobile-based distribution model.

Emata’s solution allows farmers or cooperatives to manage their production daily and to streamline relations with a bank, up to the credit score, which ultimately allows them to have more access to credit.

Emata is the result of Laboremus’ experiences working with financial technology both in Europe and East Africa. Since starting up in Uganda in 2013, Laboremus quickly realized that the opportunities technology offers were not being fully utilized, especially in rural areas.

FinTech Abu Dhabi festival will offer a combination of virtual and onsite sessions. Attendees from across the globe will benefit from content broadcast digitally whilst curated in-person events will inspire and herald a return to in-person conversations and business-building opportunities.

The festival is organized by ADGM, and sponsored by Africa Fintech Network, MEST, Growth Africa, and Silicon Cape.