Sparkle Business Launched To Help SMEs Grow Their Enterprises Digitally

Sparkle has launched Sparkle Business, a new service on the existing Sparkle mobile application, to help small businesses and SMEs in Nigeria to access the much-needed products and services to grow their enterprises digitally. Sparkle is a mobile-first digital ecosystem providing financial, lifestyle and business support services to Nigerians across the globe.

The business platform has been designed with digital native entrepreneurs and companies in mind, who need to run all aspects of their enterprises, at the touch of a button. It comes with features including; Inventory and Invoice Management, Payment Gateway Service, Tax Advisory/Calculations, Payroll/Employee Management, among others.

Sparkle Business is live now and can be accessed by current Sparkle users who have registered businesses in Nigeria. To register, individuals will need to have a personal Sparkle account, Tax Identification Number [TIN], and an email address connected to their TIN.

Uzoma Dozie, Founder and CEO of Sparkle, said SMEs are the largest employer of labor in Nigeria but are lacking access to basic services that will help their businesses.

“We have introduced Sparkle Business as a one stop shop, to help individuals to launch their businesses digitally, while meeting existing SMEs’ pain points, and allowing them to pivot to the next level of success. We have been afforded this opportunity due to our extensive research and access to data, which allows us to know what exactly SMEs are looking for. We are truly excited about the initial results from the beta test and are looking forward to impactful results for small businesses in the near future,” says Dozie while launching the new extension.

Dozie explained that Sparkle was built to allow individuals to be free and that Sparkle Business is an extension of this, so that business owners can reduce friction when it comes to important administrative transactions.

“We’re excited to roll out our new products and services, and to continue to grow an increasingly busy and entrepreneurial group of business owners who don’t want to accept that banking halls and physical paper trails are the only means of conducting business in Nigeria,” adds Dozie.

Sparkle Business is expected to bring all essential business transactions onto one safe and simple to use platform.

Since its launch in 2020, Sparkle has grown a community built on trust and transparency, helping thousands to experience a new, easy, stress-free approach to organizing their finances. In Nigeria, SMEs contribute 48% of national GDP, account for 96% of businesses and 84% of employment, however they often face challenges with making strategic decisions due to lack of data for key insights into important issues that affect their business.