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Equity Bank Uganda unveils new identity

New identity is aimed at creating a sustainable growth path and service delivery in today’s dynamic financial services environment

Equity Bank Uganda has unveiled a new identity in line with Equity Group Holdings’ ongoing transformation journey.

The new identity is aimed at creating a sustainable growth path and service delivery in today’s dynamic financial services environment.

Hence forth  Equity Bank Uganda will present itself as a unified brand, with one basket of products and services under one roof.

From an identity perspective, the new logo now features ‘Equity’ without an entity name such as Bank to signify a one-stop-shop and a consolidated business model for its inclusive range of financial services.

Speaking at the launch of the new identity, Managing Director Equity Uganda, Samuel Kirubi said that the new look is symbolic of Equity’s next phase of transformation to a unified brand offering integrated financial services in line with its vision of championing the socio-economic prosperity of the people of Africa.

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“The operating environment has changed, with the most dramatic shift being customers changing needs and aspirations in line with changing lifestyles brought about by technological advancements,” noted the Equity Group Holdings Plc CEO and Managing Director Dr James Mwangi.

“The refreshed brand identity reflects the future we envision, one which communicates our global capability, strong heritage, innovative culture and agile business model that will carry and give the brand momentum to scale its strengths across Africa and the world,” Dr Mwangi added.

Going forward, Equity will now present itself to the world as one unified brand, with one basket of products and services under one roof ranging from banking, insurance and investment from a service delivery perspective.

The bank will continue investing and working for the great causes in the country such as financial literacy and access, entrepreneurship, agriculture, innovations and environment.

The roll-out of the new identity by Equity Group Holdings started in Kenya. Subsequently, Equity South Sudan and Equity Uganda have rolled out and more subsidiaries are expected to launch soon.

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