Gift giving is the best way to express your sentiments with someone special and to bridge up the gap. But in this digital world, choosing, buying, and sending gifts has completely transformed, thanks to the eCommerce sites, high-speed internet, and mobile devices. Online shopping is the most obvious example of this, as most of us buy gifts from online stores and eCommerce sites.
Interestingly, the latest technology has changed the psychology of gift-giving and cultural standards in this modern world. In this article, we will take you through the latest gift-giving trends in the digital world and how it can have an impact on our day to day lives.
A Totally New Gift-giving Experience
Gift giving in an old tradition and has also been going on for centuries. But, the means of choosing, buying, and sending with the dawn of digitization, high-speed internet, and mobile technology. Moreover, consumers can choose the right gifts for their friends and families, thanks to social media and online gift guides. All these things have led to the appearance of a larger gift-giving industry where technology has changed the way people give gifts to one another.
From Offline to Online
In the recent couple of years, online gifting has grown incredibly. ECommerce platforms and online retail shops have transformed the entire dynamics of the gifting industry. People now have multiple gift ideas and options online that are unique, enticing, personalized, and valuable as well. A user just needs to browse through the huge lists of gift ideas, choose the best one, and make an instant purchase. Moreover, gifts can also be sent to the destination right from the online store as they usually offer free or cheap shipping facilities to their customers. Gifts can be purchased and delivered on the same day without facing barriers of time and location. Online shopping is one of the vital aspects of modern gift-giving.
Personalization on a More Personal Level
Personalized gifts are just awesome. You can make someone feel delighted on his or her big day by sending a personalized gift. A lot of websites and online platforms are out there that offer plenty of personalization offers to turn a simple gift into an exciting one. Custom blankets is the best blanket personalization service that allows you to put your favorite picture on blankets to make the best and tempting gift for winters. Moreover, there are so many personalization services ranging from home décor accessories to wall art to necklaces, coffee mugs, and calendars that can be used for both personal and corporate gifts.
Moving beyond Traditional Gifting
In this modern era of life, people are moving beyond the traditional gifting rituals. Modern consumers are less likely to buy traditional gifts like printed greeting cards and edibles. They are inclined to buy unique customized gifts, tech gadgets, and gift vouchers, etc. Instead of buying something, people are more likely to send gift vouchers and coupon codes to their friends and families so they can buy stuff of their own choice. It turns gift-giving into an ultimate personal bonding experience and keeps each other closer than ever.
Creating Memorable Moments
Whether it is a birthday party, wedding ceremony, or a housewarming occasion, all these events increase the gift giving opportunities and people always try to create memorable moments on such events. Personalization of gifts has opened up a greater new world of creativity, thoughtfulness, and imagination to help people customize gifts with a variety of options like names, letters, dates, and pictures to make lasting memories and moments.
The Power of Social Media
Social media makes a huge difference between older and modern gift giving. Online gifting is being greatly promoted across social media platforms. As people spend more time on social media, it is used by marketers to increase greater awareness for gift giving so people can gift more and in the best possible way. There are millions of gift guides and ideas that encourage people to give appropriate gifts on a variety of occasions. Moreover, modern consumers follow their favorite influencers and celebrities more when it comes to give someone special a gift on his or her big day. And social media is the best place to stay connected with influencers to get new ideas on a regular basis.