MTN group, the parent company of Uganda’s largest telecom company has been recognised by Brand Finance — the world’s leading independent brand valuation consultancy.
MTN who recently carried out a public demonstration of 5G in Uganda, has been awarded the most valuable telecom brand in Africa Brand Finance’s recent annual report. The report stated that MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets.
With many Ugandans starting to use the internet, Brand Finance acknowledged MTN’s BRIGHT strategy to grow revenues through data and digital, while also focusing on growing its subscriber base.
It upgraded MTN’s brand strength rating from AAA- to AAA, in recognition of an increasingly strong leadership position in telecommunication services throughout Africa and the other markets within which it operates, as well as increasingly resilient network investments.
Rob Shuter, President and Group CEO of MTN echoed the telecom’s appreciation for the recognition that comes when the world is battling the COVID-19 pandemic.
Amid these unprecedented times in fighting a global pandemic, MTN Group is humbled by the Brand Finance recognition and our progress in rising up through the ranks of this year’s Telecoms 150 report
Brand Finance CEO, David Haigh commended MTN Group for their progress throughout the African continent.
MTN is to be commended for its performance in its home market as well as further afield. They are increasingly recognised throughout Africa by their customers as providing high quality service, because their brand image is deeply rooted on more than just marketing campaigns