Instagram is one of the social media platforms you can use to improve on your business | Photo by freestocks.org from Pexels.
Instagram is one of the social media platforms you can use to improve on your business | Photo by freestocks.org from Pexels.

From time to time, all businesses may need a helping hand when looking at improving their customer base or online presence. There are a number of areas that you could look to improve but in today’s’ digital world, the social media platforms that are available can be used in a great number of ways to assist your business. Let’s now take a look at some of the social media platforms that there are available to use.

Facebook
Facebook is a social media platform whereby you can create a business page for any prospective customers to follow you and like what you post. The great thing about Facebook is say for example you are a car manufacturer and you release a new product, it will be instantly publicized amongst your followers, giving them the chance to like or share what you have published. The benefits of having this kind of platform at your disposal is that your message will spread throughout the network without the need of much input. It also shows that your business is in keeping up to date with modern trends.

Instagram
Instagram is another social media platform which is based around the images that you share. You can even create short videos and then hashtag appropriate terms that relate to the item that you have posted. This reaches out to those who are searching for whatever you have posted. For example if you are a stationery company and you post images of stationery that you have for sale i.e. a Singapore rubber stamp you would need to place a hashtag in frontof this name and then this image will come in searchresults if someone is looking for one.

Twitter
Twitter is more of a conversational based social media platform. You can tweet thoughts, ideas and news and even tweet and retweet other stories that are of interest to you. Many companies now use this platform when releasing a new product or advising their customers of something new that they are offering. So, for example if you are a digital media agency such as Mandreel and you have some new news related to your business, you can go to twitter to tweet your news and the news will be read and shared by your followers.

Once you’ve got going with these social media platforms you will need to keep an eye on what they are providing you. Additionally, look to see what your competitors are doing so that you can keep up to date with what’s trending and what people are interested in. If social media is used in the correct way, it can be a very powerful tool for keeping ahead of your competitors.

Another positive element of using social media sites is that they can be a useful way of building a good rapport and trust with your clients/customers. If customers trust you they will be loyal to you.

Finally, social media allows you to further improve brand awareness so that your business is the name that’s easily recognized.