Microsoft
Windows Stores gets quietly rebranded into Microsoft Store on Windows 10

Microsoft has not officially unveiled the new branding, but the Microsoft Store naming is identical to the company’s retail stores, both online and brick-and-mortar.
Many sources claim that Microsoft is planning to offer more than just apps, games, music, and video content in its Windows 10 store. Microsoft’s stores sell a range of third-party hardware and software, and the company’s Surface and Xbox products.
Here are some screenshots from MSPowerUser who had the chance to try out the new Microsoft Store.