African SABRE Awards. Image Credit:
African SABRE Awards. Image Credit:

The Holmes Group is partnering with the African Public Relations Association (APRA) to launch its first ever African SABRE Awards. The competition is now open for entries, and the winners will be recognized at a gala dinner during the 2017 APRA conference, which will take place in Marrakesh, Morocco, in May.

The SABRE Awards, which recognize Superior Achievement in Branding, Reputation and Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia. The winners from those regional competitions are eligible for the Global SABRE Awards, which recognize the best PR campaigns from more than 5,000 entries around the world.

In addition, the winners from the African SABREs will be entered automatically into consideration for the EMEA awards, which will continue to include an African category and to accept African entries in all categories.

The Holmes Report and the African Public Relations Association (AFPRA) have announced African Press Organization (APO) to be the official newswire of their first ever African SABRE Awards.

“We want to make sure that news about the first African SABRE Awards reaches the entire PR community across Africa, and partnering with APO will help us attract the best work in the region.” Paul Holmes; CEO Holmes Group said in a press statement.

African SABRE Awards press releases will be distributed via Africa Wire. As the official newswire, APO will be offering a 50% discount to nominees and winners on all press releases relating to the SABRE competition.

APO founder and CEO, Nicolas Pompigne-Mognard, said; “Being selected as the official newswire of the African SABRE Awards is the ultimate benchmark of press release distribution in Africa.”

The dedicated SABRE site is now open and accepting entries. The deadline is January 9th, although late entries will be accepted until February 6th with payment of $25 an additional fee. A complete list of categories for the African competition can be found here, with tips for successful entries.

Key Dates to note for the SABRE Awards Africa 2017:
January 9th, 2017: Early deadline.
February 6th, 2017: Late deadline.
March – April 2017: Jury review.
May 2017: Award ceremony in Marrakesh.

source: APO and Holmes Report