We all want to learn how to create better videos that capture visitors attention and increases conversion rates, the truth is however, that just getting your videos out there is an important step that puts you ahead of your competitors.
Contrary to what you might think, you do not have to worry about perfection to use videos for marketing purposes. What you should aim for are well thought out videos, which have been edited to look at least semi-professional and are easy to look at and listen too, get far better results than those that aren’t.
We give you a few tips to help you to learn how to create better videos:
Plan Your Video
What is the end result of the video that you want to create and who is your audience? If you understand what you’re doing going in, it will be easier to keep on task and develop an effective call to action.
Write an Outline
You don’t need to write down verbatim what you plan to say, but if you have an outline you can at least check off the topics as you remember to talk about them, it also makes sure you make the points you set out to make.
Get Yourself a Decent Camera
A good camera will enable you to do a lot of clever things, but believe it or not the camera on an iPhone is sufficient… as is your webcam on your laptop if that’s all you have. But when you can afford it, get a decent camera to make better videos.
Get another Recorder
The sound recorder on your camera probably isn’t really good enough to record your voice or other sounds as clearly as you’d like. Invest in a decent microphone. Also check the levels on your recording settings.
Check Your Lighting
Perhaps the most important aspects of creating better videos is the lighting. You don’t have to spend a ton of money but experiment with different brightness and softness levels and angles of lighting to find what works best for you.
If you want to film other things besides your desk top and yourself speaking directly into the camera, it helps to have a camera person who can hold the camera steady.
Take Lots of Shots
Get many different shots from different angles (awesome tip this), because then you can edit your video down and make it look very good. Even if you only have a camera on your phone, you can still edit it and make it look very professional.
Add in annotations, effects, and clickable links to important facts within your videos, or even link to other related videos. Use sound effects and other effects to make your videos more creative and sharable.
Edit as many times as possible
You can use various bits of software to edit your videos to make them better, such as Camtasia Studio, VideoPad, or Movie Maker, or Final Cut Pro if you’re a Mac user. Edited and enhanced videos always look better, are shared more often, and get better results.
As with all content marketing, videos that are posted regularly on your website, on YouTube and other areas that are accepting videos and then shared across all your social media sites get the best results. Try to post a video once a week for four months and just look at the results, you might just be amazed.