A few months ago, Google pivoted Google+ away from being a basic social network and put a focus on content curation instead. To reward the most interesting and active users on its service, Google yesterday launched the Google+ Create program.
Google says that since it launched the redesigned Google+ on November 18th, 2015, the number of Collection follows has more than doubled, meaning more people on Google+ now use these new features though it doesn’t necessarily mean the number of Google+ users is also up.
With Create, the company wants to give some of its best users a chance to get in front of a wider audience on Google+. This includes a new section with featured collections, for example.
“Google+ Create members get a verified profile, early access to new product features, a private channel with the Google+ team, and new opportunities to get their content in front of the right audience.” writes the Google+ team
The idea here is obviously to reward those users who bring the most value to the platform. How does Google decide who should be included in this program?
“We’re looking for people who have both a passion for their subject, and also put great effort and craft into their posts,” Google product manager Daniel Raynaud tells Frederic Lardinois, author at TechCrunch.
Magical things happen when you bring together musicians, craftspeople, athletes, photographers from around the world.”