Car sharing app Uber, has quietly announced a partnership with British soccer club Chelsea yesterday which will see the e-taxi company offer delivery drivers to fans wishing to procure a new replica jersey.
The new Adidas kits will be offered exclusively through Uber for a full five days before they go on sale to the general public on July 22.
However, only eight cities will be able to take advantage of the offer — Cape Town, Los Angeles, Moscow, Mumbai, New York City, Rio de Janeiro, Shanghai, and Tokyo.
To get the offer, fans will enter a promo code for their city into the Uber app and request the “Chelsea” option, and a shirt will arrive at their door within minutes.
By partnering with Uber, Chelsea will surely alienate hundreds or even thousands of fans who happen to be taxi drivers.
Uber and Chelsea claim that this partnership is focused specifically on international fan-bases who aren’t able to attend games.