All the products that Apple announced at its event today

Today, Apple set sail a boatload of new offerings at its 2014 keynote event, in one handy list — from the new iPhones and the iWatch to the “Apple Pay” payments service.

Let us go into detail of each product.

The iPhone 6 & iPhone 6 Plus


Apple CEO Tim Cook revealed an elegantly designed iPhone 6 device with a larger 4.7-inch screen and a larger “phablet” phone with a 5.5-inch screen: the iPhone 6 and the iPhone 6 Plus its first new iPhones in two years.

The “old” iPhone 5 currently fits four app icons across its screen, but the iPhone 6 adds another row of icons at the bottom. So instead of viewing 16 apps in one glance as current iPhone users do, you’ll soon be seeing 20.


The new iPhones, Apple says, also have more battery life, up to 50 percent more than the last generation of iPhones. The iPhone 6 and iPhone 6 Plus will give us 50 hours of audio playback and 11 hours of video playback.

The new phones have an NFC chip inside to support mobile payments.

The “Apple Watch”

The long-awaited smartwatch was lauched today a standing ovation from the press.

The device has a flat screen and a “digital crown” twisting control that lets you easily scroll through different functions.  It runs apps, takes dictation, and interacts with your iPhone. The watch uses “digital touch” to communicate with other smartwatches, which means you can share your own heartbeat with a friend or physician.

In addition, it has a gyroscope and an accelerometer that measures your fitness, such as how many steps you take each day. But it also taps the navigation information in your iPhone to provide even more information to your health data, such as location.

You can customize the flat display on the watch face; it has a variety of colorful wrist bands and cool visual styles, such as a hand-crafted gold buckle.

Cook invited Kevin Lynch, a new Apple vice president, to demo the watch live on stage. Lynch showed off an app that let’s you look at the planets and get information on the moon’s position. You can even zoom in and zoom out of the solar system. After that, you can switch to your music app. Listen to the tunes on your (always connected) iPhone, or listen to music directly from your watch.

The Apple Phone’s haptic technology works with apps, for example, a map app. Set your destination on the watch. When you need to turn left, the watch will vibrate on the left side. That’s pretty cool (even if it appears to work only for those who need directions when walking). The haptic technology also comes into play when you send someone else your heartbeat data.


The Apple Watch will send you a notification from third-party apps, such as Facebook. You can receive a “friend request” notification from Facebook, then tap the watch screen to accept or reject the request.

The watch also has near-field communications, or NFC, capability. You can use the watch to unlock your hotel room at Starwood hotels. With a Nike app, you can challenge a friend to a run.

The Watch works with Apple Pay, a new digital wallet. Using NFC, you can hold your watch next to a payment platform at a cash register and automatically pay your bill.

After Apple releases the SDK to more developers, they will be able to create their own Apple Watch apps. We assume there will be a watch section on the app store for them.

Apple Pay

Apple pay is a new digital service that the company calls “an entirely new payment process.” Apple Pay is available in the U.S. for the upcoming iPhone 6, iPhone 6 Plus, and Apple Watch.

The Apple Pay announcement follows earlier reports which accurately described the service as an NFC-powered digital wallet, made in partnership with American Express and Visa. During the event, Apple confirmed these reports and also revealed new partners, including Master Card.

Apple Pay

Apple’s new payments service will challenge carrier-backed ISIS — soon to be renamed to “Softcard” — and Google Wallet, both of which have failed to strike a chord with consumers.

U2’s new album

Every iTunes customer in all 119 markets across the world will receive a free copy of legendary band U2’s latest album.

Apple kills the iPod Classic

Apple has quietly removed the aging device from its online store after the keynote today. It’s the end of an era.

Credit: VB