Today, Twitter announced its first commerce product. It has officially announced the “Buy button” in a blog post.

The company says it will be visible to “a small percentage of U.S. users (that will grow over time).”

As a result, users will actually be able to make purchases directly within tweets.



If you see something you want, you hit “buy”, bring up a little information, enter your payment and shipping information while still Twitter (it’s encrypted and stored for future purchases), and complete the transaction “in just a few taps.”

A company spokesperson said it will be moving onto desktop soon as well, even though the test is starting out on mobile.

It Is partnering with a number of companies to make the Buy Now button happen, starting social shopping company Fancy, digital content seller Gumroad, fan commerce company Musictoday, and payments company Stripe.

The initial sellers include musicians (Demi Lovato, Eminem, Pharrell), nonprofits (Donors Choose, Glide, RED), and retailers (Burberry, The Home Depot).

Twitter describes this as “an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun,” so you can probably expect its commerce initiatives to expand.

Source: Tech Crunch