Uganda’s Top Google’s Searches of 2013

Google announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on what people in Uganda searched for most in 2013.

Paul walker, Nelson Mandela and the rare Hybrid Eclipse that occurred in Uganda were the search queries that topped the 2013 trending list with Paul Walker being the most – searched celebrity of the last 12 months.

This year’s trending searches show a maintained interest in entertainment, sports and current affairs with general concentration on both local and international content evidenced in searches like Paul Walker, an American actor famous for his role as Brian O’Conner in The Fast and the Furious film series.

On the sports scene, Ugandans indicated keen interest in German footballer Mesut Ozil who plays for Premier League club Arsenal and the German national team.

The death of James Mulwana, founder of the Uganda Manufacturers Association (UMA) saw Ugandans generating great interest in 2013 as Ugandans mourned the death of one of the country’s greatest industrialists.

The “How to” query revealed that Ugandans want to learn how to kiss and love. However ‘How to” hack and bet  come third and fourth. The “What is” category also shows love as the dominant theme.  Development and internet queries come closely after.

Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the over one trillion search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2013, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from.

Here are the top categories searched on Google by Ugandans in 2013:

Other top search categories for Uganda include: