In a bid to increase authentic engagement with celebrities, businesses and high-profile people on the social network, Facebook has moved to introduce verified profiles and pages

A verification badge similar to those used on Twitter will be used to denote the name of a page that has been confirmed as the authentic voice of a specific business, boosting consumer confidence that the brands they are engaging with are who they say they are.

These small, blue check marks will feature prominently beside the page name and will also crop up when hovering, in searches, in stories about users liking a page, in ‘Pages you may like’ suggestions and in news feed ads.

This process is being conducted internally by Facebook which has instructed staff to verify pages which are at the greatest risk of duplication with no requirement for action on the part of individual page admins.

Credit: The drum