“We are sure that the LG Optimus Black will prove to be a popular phone with all South Africans offering not only a sleek and sexy design, but a range of useful features and a superior NOVA display.”

Introducing LG’s new NOVA display technology, the LG Optimus Black provides optimal brightness and clarity that allows for enhanced readability, both indoors and outdoors in the African sun. With higher levels of brightness and true blacks and whites for ideal handset viewing, the NOVA screen provides a more natural experience for web browsing while reducing power consumption by 50 percent during general indoor use compared to conventional LCDs.