Social media giant Facebook took out full-page ads in US and UK newspapers in recent days for CEO Mark Zuckerberg to issue an apology to its users following the company’s role in the Cambridge Analytica scandal.

Facebook was also forced to issue a statement defending its data-collection practices, following reports that users trying to delete their accounts were caught unaware of the amount of data the social network had on them.

Reports say newspaper ads appeared in main papers such as The Sunday Times, Mail on Sunday, The Sunday Telegraph, the Washington Post, The Observer and The New York Times. Zuckerberg apologized in the ads for the breach of trust.

Related, Facebook issued a “fact check”, after noting recent reports suggesting Facebook logs users’ call and SMS history without their permission. The #DeleteFacebook started after the Cambridge Analytica scandal has prompted some users to try to leave Facebook. They are prompted to only ‘deactivate’, rather than delete, their accounts, which means Facebook retains any user data it has collected.

Facebook claims that call and text history was collected only after users opted in on Messenger or Facebook Lite on Android. The data is used to help improve the Facebook experience and find and connect with contacts. Facebook said users have to expressly agree to use this feature and can turn it off in settings. No content of the communications is stored, and the data is not sold to third parties.

Credit: TelecomPaper