(Photo credit: Phone Arena)

Disruptive innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer Business Group introduced its first AI mobile chipset, the Kirin 970. Yesterday evening in Munich, Shenzhen-based smartphone markers, Huawei Technologies Co. Ltd, announced the HUAWEI Mate 10 Series phablets, which will open the door to new AI mobile applications.

The Huawei Mate 10, Mate 10 Pro, and Porsche Design Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology.

“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” Richard Yu, CEO, Huawei Consumer Business Group, said during the launch event.

A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences
The Huawei Mate 10, Mate 10 Pro become the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography.

By combining individual and collective intelligence for on-device AI, the new Huawei Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications and which extends Huawei’s processing capabilities to the entire value chain.

Device Specifications
The Huawei Mate 10 sports a 5.9-inch QHD LCD display, while the Huawei Mate 10 Pro offers a 6-inch full-HD+ OLED display. Both are called full view displays, and are meant to improves video consumption experience. Both the Huawei Mate 10 and the Mate 10 Pro are powered by Huawei’s homegrown HiSilicon Kirin 970 SoC. Both phablets house a 4000mAh battery, 4GB of RAM and 64GB of internal storage, while the Huawei Mate 10 Pro comes in two variants: 4GB of RAM and 64GB internal storage, and the other one with 6GB of RAM and 128GB internal storage. Internal storage on Huawei Mate 10 can be expanded using a microSD card (up to 256GB), but the Mate 10 Pro has no such expansion.

The Mate 10 Pro has a duo of rear cameras: 20MP monochrome sensor and 12MP RGB sensor, coupled with OIS, BSI CMOS, PDAF, CAF, Laser Autofocus, and Depth Autofocus, apart from dual-LED flash. On the front, there is an 8MP fixed focus shooter. The Huawei Mate 10 comes with the same set of cameras as its bigger sibling the Mate 10 Pro. Meanwhile, both the smartphones come with a fingerprint scanners on the back.

The Huawei Mate 10 and Huawei Mate 10 Pro run EMUI 8.0, based on Android 8.0. The dual-SIM capable smartphone also supports NFC. The Huawei Mate 10 comes with a 3.5mm headphone jack. The Mate 10 Pro doesn’t have a headphone jack.

New Accessories
Huawei also launched three Mate 10 accessories: the EnVizion 360 Camera, SuperCharge Power Bank, and Smart Scale.

  • The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.
  • Huawei’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.
  • The Smart Scale can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app.

Pricing and Availability
The new HUAWEI Mate 10 will be available starting in late October in more than 15 countries and regions including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia, while the Mate 10 Pro will be available beginning in mid-November in more than two dozen countries, including Germany, France, Italy, UAE, Saudi Arabia, Malaysia, Singapore and Thailand.

The Porsche Design HUAWEI Mate 10 will also be available starting in mid-November.

Device Memory Europe Price Availability
HUAWEI Mate 10 64GB + 4GB USD$823 Late October 2017
HUAWEI Mate 10 Pro 128GB+6GB USD$940 Mid-November 2017
Porsche Design HUAWEI Mate 10 256GB + 6GB USD$1641 Mid-November 2017