Chowdeck Expands into Food & Hospitality Business with Mira Acquisition

Chowdeck acquisition of Mira expands their capabilities beyond delivery, positioning it as a comprehensive technology partner for food businesses across the African continent.
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COURTESY IMAGE

Chowdeck has acquired Mira, a fast-growing provider of modern point-of-sale (POS) solutions tailored for the food and hospitality industry. The acquisition expands Chowdeck’s capabilities beyond delivery, positioning it as a comprehensive technology partner for food businesses across Africa.

Mira’s all-in-one platform is already used by over 500 hospitality businesses to manage everything from sales and inventory to kitchen performance and customer engagement through a single, intuitive interface. Since its inception, Mira has championed a new kind of business software, one that’s built with empathy for local realities and a belief that running a business in Africa should be as seamless as anywhere else. From inventory chaos to growth clarity, Mira has been the quiet partner behind some of Africa’s most innovative retail and hospitality brands.

With this acquisition, Chowdeck will now be able to leverage Mira’s exceptional product development capabilities to ideate and deliver new technology solutions to support growth and improve customer experience. In addition to the acquisition, Mira’s CEO, Ted Oladele, will join Chowdeck as Head of Product. Other selected team members will also join Chowdeck to build new solutions for food and hospitality businesses across the continent.

Commenting on the acquisition, Femi Aluko, CEO and co-founder of Chowdeck, said that for a long time, he’s admired Mira’s work. “I’m excited about what we can build together,” he said. “The Mira team brings deep experience in solving operational challenges for food and hospitality businesses, and their expertise will be instrumental as we continue to evolve our platform and empower our partners to succeed.”

While food and hospitality businesses in Africa share many of the same operational needs as their global counterparts, they also face distinct challenges shaped by infrastructure gaps, inconsistent supply chains, and limited access to bespoke technology solutions. In Nigeria, for example, multiple studies have highlighted the link between inventory mismanagement and reduced profitability, underscoring the need for smarter tools that can address inefficiencies, minimize stockouts, and reduce waste.

These operational challenges present a clear opportunity for technology companies with strong, solution-driven value propositions. By combining its renowned delivery infrastructure with smart tools that enhance business efficiency, Chowdeck is primed to enable food and hospitality businesses to overcome longstanding growth challenges and meet rising consumer expectations across Africa.

Since its launch in Nigeria in October 2021, Chowdeck has acquired over 1.5 million users and more than 20,000 riders across 11 cities. Its tech-enabled logistics infrastructure enables businesses to deliver items to customers in an average of 30 minutes, while giving consumers a seamless platform to order meals, groceries, and everyday essentials. The company recently expanded to Ghana, marking a significant milestone in its mission to power Africa’s commerce and convenience economy.

As Chowdeck expands across key African cities, this increased capacity will position it to support food and hospitality businesses to scale more effectively while meeting rising consumer expectations for speed, quality, and convenience.