itel has announced the launch of the CITY 100, the inaugural smartphone in its brand-new CITY Series. itel CITY 100 redefines expectations for budget smartphones by integrating strong performance within a sleek design, bridging the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.
Embodying the series motto – Fun, Yet Strong, the company says the CITY 100 is more than just a device; it’s a lifestyle companion for young trendsetters.
The itel CITY 100 has a premium 7.65mm unibody frame, a seamless and sleek aesthetic. It also features an ultra-flat display that sits perfectly flush with the frame. This refined design ensures comfort during long browsing sessions and adds a touch of sophistication to every interaction. Its immersive 6.75-inch display offers a smooth 90Hz refresh rate, a peak brightness of 700 nits, and an 83% wide color gamut to deliver smooth and vibrant visuals even under sunlight. Engineered for durability, itel CITY 100 is dust—and water-resistant. Additionally, it is drop-resistant up to 1.5m.
Under the hood, the itel CITY 100 comes with Android 14 coupled with the company’s Pure 14.5 OS—with no bloatware, has a 12nm Unisoc chipset, an Octa-core processor, a Mali-G57 GPU, which is all good enough on a budget phone to run smoothly. As for storage, it comes up to 256GB of onboard storage and 8GB of RAM.
The phone is powered by a 5,200mAh battery and 18W fast charging. As per the company, the battery has a 4-year health guarantee, ensuring all-day long performance and long-term reliability.
For imaging and optics, the itel CITY 100 comes with a 13MP main camera and an 8MP selfie camera. Both can shoot videos up to 720p at 30fps.
The CITY 100 comes with a free magnetic speaker in particular countries and supports accessories like stands and card holders.
One of the major highlights of the phone is that it is the first itel smartphone equipped with the DeepSeek R1 model; itel CITY 100 supports intelligent interaction scenarios powered by itel AI. This enables users to transform texts into custom wallpapers or stylize their favorite images with AI creativity, while also enjoying various AI assistant services, such as one-press AI search for shopping or help, instant AI translation, image-to-text conversion, AI writing, AI call noise reduction, and AI voice snap.
Thanks to the upgrade of AI tools, users can engage with the latest advancements in AI technology and experience the convenience brought by mobile innovation. itel’s commitment to integrating AI into mobile applications demonstrates its dedication to meeting the smart lifestyle needs of entry-level users, making technology more accessible and affordable. With these enhancements, itel continues to bridge the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.
For other features, the CITY 100 comes with a Dynamic Bar 2.0, a side-mounted fingerprint scanner, face unlock, an infrared remote control, AI gesture control, instant AI with One Press, and smart CPU management.
As the first release in itel’s CITY Series, the company says the phone is built for the adventurous, expressive, and connected young people who embrace technology not just as a tool, but as a way of life. From its trendy, integrated design to its strong, reliable performance, this is a device that dares users to explore, play, and live their lives to the fullest and have confidence compared to the same price.
itel will support the CITY 100 with a 60-month fluency guarantee.
