Last week, itel Mobile launched its first-ever smartphone in its brand-new CITY Series, the CITY 100, and now the budget-friendly smartphone is now avaiable in the Ugandan market, and as per the company it redefines expectations for budget smartphones by integrating strong performance within a sleek design, bridging the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.
Launched at its new shop at Akamwesi Shopping Mall, it comes in three color variants: Navy Blue, Pure Titanium, and Fairy Purple. All of these will be available for purchase at itel shops, Airtel service centres, and authorized smartphone vendors across the country for UGX350,000. In addition, you get a 20,000mAh power bank and MagSpeaker. However, the offer is only for the first 500 people who buy the phone. Those who also buy the phone will get 9GB of data courtesy of Airtel Uganda.
A major highlight of the phone is its integration with the DeepSeek. With AI-enabled users can transform texts into custom wallpapers or stylize their favorite images with AI creativity, while also enjoying various AI assistant services, such as one-press AI search for shopping or help, instant AI translation, image-to-text conversion, AI writing, AI call noise reduction, and AI voice snap.
itel’s commitment to integrating AI into the phone demonstrates its dedication to meeting the smart lifestyle needs of entry-level users, making technology more accessible and affordable. The company will continue to bridge the gap between advanced AI capabilities and budget-friendly devices, empowering users to enjoy a smarter, more connected life.
Specs and features
Designed with city life in mind, the itel CITY 100 delivers compact convenience without compromising performance. It has a premium finish and a sleek aesthetic. It comes with a 6.75-inch IPS LCD, and it fits comfortably in one hand, perfect for on-the-go professionals, students, and digital natives alike. It also offers a smooth 90Hz refresh rate, a peak brightness of 700 nits, and an 83% wide color gamut to deliver smooth and vibrant visuals even under sunlight.
Engineered for durability, itel CITY 100 is dust—and water-resistant. Additionally, it is drop-resistant up to 1.5m.
Under the hood, the itel CITY 100 comes with 8GB RAM, 128GB onboard storage, a 12nm Unisoc chipset, an Octa-core processor, a Mali-G57 GPU, and runs on Android 14 coupled with the company’s Pure 14.5 OS (no bloatware), delivering smooth multitasking and responsive app performance.
The phone is powered by a 5,200mAh battery and 18W fast charging. As per the company, the battery has a 4-year health guarantee, ensuring all-day long performance and long-term reliability.
The CITY 100 has a 13MP rear camera and an 8MP front camera enhanced with AI, and can shoot videos up to 720p at 30fps.
The CITY 100 features a Dynamic Bar 2.0, a side-mounted fingerprint scanner, face unlock, an infrared remote control, AI gesture control, instant AI with One Press, and smart CPU management.
itel is working with MOGO to allow users to buy the phone in installments. The application process is seamless, requiring only a national ID and a mobile-money-registered SIM card—no collateral or proof of income needed. You can visit any MOGO Uganda retailer, itel shop, or an Airtel Service Center with your National ID >> make an initial deposit of 28%. The remaining balance can be paid in flexible daily, weekly, or monthly installments over up to 52 weeks, tailored to fit individual budgets.
