Bank of Africa Uganda has launched its “Appsolutely Eassy” campaign, which will allow people to seamlessly open accounts via their smartphones using the BOA Wallet App. The campaign, designed for first-time banking users, capitalizes on Uganda’s increasing smartphone penetration and the population’s shift toward mobile-centric habits. According to the GSMA Mobile Economy Sub-Saharan Africa 2024 report, smartphone usage in Uganda is projected to surpass 80% by 2025, driven by increased internet access and more affordable devices.
“With the BOA Wallet, we are removing traditional barriers to financial inclusion,” said Arthur Isiko, Managing Director of Bank of Africa Uganda, during a press briefing held at the bank’s head offices on Lugogo By-pass. “Now, anyone can open a fully functional bank account in minutes, right from their mobile phone, no paperwork, no queues, no delays. This innovation is part of our broader strategy to make banking truly accessible to everyone, especially the younger, digitally driven generation,” he added.
While instant account opening is a major highlight, the BOA Wallet also offers a complete suite of digital services that empower customers to manage their finances effortlessly:
- BOA Pay: A simple and secure way to make digital payments to merchants and service providers.
- Bill Payments: Convenient payment options for utilities, airtime, and other essential services, all through the app.
- Interest-Earning Savings: Customers can save directly through the app and earn attractive interest rates on their deposits.
The BOA Wallet is designed for smart, security-conscious users, offering real-time transaction alerts, a sleek and intuitive interface, and full access to their funds anytime, anywhere.
Through innovations like the BOA Wallet, Bank of Africa is making financial empowerment truly “Appsolutely Eassy” for Ugandans, driving deposits, expanding access, and delivering a modern banking experience that fits today’s lifestyle.
If you want to know more about the “Appsolutely Eassy” campaign, here is the LINK.
