Over the recent couple of years, pay-per-click advertising has become an auspicious digital marketing technique for businesses of all types.
This advertising method has a huge impact on the overall success and growth of online businesses around the globe.
Along with increasing sales, PPC ads improve brand awareness as well. According to experts, search engine ads can boost brand awareness for a business by 80%.
Even one can use a CPM calculator to find out the cost per 1000 impressions of an ad. Below you can find our top tips you can assume right now to improve the performance of your PPC campaigns to enjoy better ROI.
Determine Your Goals Before Creating a PPC Campaign
Before you create a PPC campaign, determine a particular action you want your visitors to take after clicking your ad. This may be to make a purchase, subscribe to the email list, or sign up for a free trial.
When you are aware of your end goal, you will have a clear idea if your PPC ad is performing well. By having a clear goal in mind, you can create the best Google ads scripts to lure your prospects to earn more clicks.
Determine Your PPC Ad Budget
The beauty of PPC advertising is that you only pay for clicks you get on your ad. You can set a particular ad budget to get a specific number of clicks according to the CPC rate of keywords you are using.
This is the reason; you should determine your PPC ad budget ahead of time to find out how many clicks you will get.
There are different ways you can determine a budget for your PPC campaign such as setting up a profitability goal, finding out the best keywords with lower CPC rates, and analyzing the performance of your recent campaigns.
While determining a budget for your pay per click ads, make sure to eliminate all the negative keywords that can consume a big part of the allocated budget.
Choose the Right Keywords
The search phrases and keywords you choose allow you to determine who will be seeing your ad. Choosing the right, relevant and best-performing keywords can make a huge difference in the performance of your PPC ads.
You should consider quality over quantity, in the case of keywords to reach your campaign goals effectively.
When you create your ds around the right keywords, you are more likely to appear in the relevant searches to bring your business in front of the right customers when they are about to make final buying decisions.
Write engaging ad copy
Ad copy is something that explains your offer well to the prospects. A well written copy plays a huge role in improving the overall performance of your PPC campaign.
This is the reason, you should create an engaging and enticing copy for your PPC ad to grab the attention of more visitors and convert them easily.
Since you are provided with a limited number of characters you can use to explain your offer, you should utilize each of the available characters to write something enticing and engaging that is relevant to your business/offer.
Create attention grabbing headlines and add a compelling call to action strategically. The use of power words like free, exclusive, and hurry in your ad copy is a great idea to attract more users.
Consider Retargeting
The best thing about paid advertising methods is that you can retarget people based on a variety of actions.
You can target people who have recently visited your site, people who have visited your competitor’s site, or people who have had different kinds of interactions with your brand.
Retargeting allows you to reach people who are already in touch with your business. As a result, you can show them with the right and enticing offers to get them back and turn them into repeat customers.
Retargeting in a PPC campaign is one of the best and most effective ways to improve the performance of your PPC ads to reach the right people without spending a lot of your marketing budget.
