Content marketers and SEO agencies who offer content marketing services should know that there are a lot of steps they can take to help make their content rank higher in Google’s search engine. Some of the things you can do are:
- Add rich media.
- Use keywords throughout the content.
- Use title tags, meta descriptions, and image ALT tags to give more information about your content.
- Create an easy user experience by making sure to use a clear structure, headings, subheadings, bullet points, numbered lists, etc.
Add Rich Media
Adding rich media to your content is a great way to induce the viewer and make them more interested in the content you are sharing.
You can add rich media by adding graphics or videos that will complement the piece of content that you are creating. Adding a video can help bring in people who don’t have time to read through an article.
Use the Right Keywords and Keyword Synonyms
Keywords are one of the more important aspects of content writing. The keyword should be carefully selected as it will affect the relevance and ranking of a piece of content.
In order to rank well and increase traffic, using relevant keywords is essential to your content’s success. It will help your page show up in search results for that specific keyword or synonyms.
Some ways that you can find out what keywords to use are by conducting keyword research, paying attention to which words people are typing into search engines, or asking your target audience what their pain points are.
Craft the Proper Meta Titles, Descriptions, and Image ALT Tags
We know that copywriting is a very important part of a company’s strategy. That’s why it is necessary to have an in-depth understanding of how to craft the proper meta titles, meta descriptions, and image alt text for content.
Meta titles are short snippets, usually less than 60 characters long, that appear on search engines and social media sites like Facebook or Twitter. They are often designed to be clickable links that direct people to the web page or article being discussed in the post. Meta descriptions are intended as a brief summary of what an article or web page is about that will appear on search engine results pages (SERPs). Image alt text is meant to provide context for images so that individuals with certain disabilities can better understand the image’s content.
Create Structure to Your Content Pages
Structuring content pages can be done using a 3 column grid. It is important to use headings and subheadings, bullet points and numbered lists to break up the content into digestible pieces.
This structure will make it easier for your readers to navigate through the page and find what they are looking for. It will also make it easier for you to build out your content because you have a clear idea of what sections are coming up next and how they fit into your overall article.
