Tecno to Redefine its PHANTOM Smartphones as a Separate Sub-brand

Smartphone manufacturer, Tecno Mobiles is reportedly said to be on the verge of redefining and launching its PHANTOM series smartphones as a separate sub-brand with the aim of tackling the premium smartphone market amid an ambitious global expansion plan.

The relaunch of the PHANTOM brand marks Tecno’s ambition for a higher-end market section of the smartphone industry and to rival the market leaders’ position in global emerging markets. The PHANTOM X, as the first device in the PHANTOM series, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment.

As Tecno is gaining more and more reputation and attention in global markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.

According to an industry observer, with the economy recovering from the covid-19 pandemic globally, Tecno captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future. Therefore, the relaunch comes just in time as it makes the company’s determination as well as a solid step toward global outreach to high-end consumers.

The PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.

As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM are expected to echo a premium level of care and respect which are far beyond expectations. Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.

The company’s yet to be launched new device, the Tecno PHANTOM X will be equipped with many industry firsts features and specifications such as a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture and more. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature a super-large smartphone sensor.

The PHANTOM will be made available starting with consumers in Nigerian and Kenyan markets.