Starting a business can often feel anything but easy. Not only will you need to create a rock-solid business plan, pick the perfect products and services, and finance your operations, but you’ll also need to create a powerful brand that connects with your target demographic.
The brand you create will not only need to stand out from the crowd of many rivals, but it will also need to accurately represent who you are and what you do, which can be no easy feat and it’s common to make mistakes along the way. To ensure you capture your chosen market, learn how to better your online brand in 2019.
Prioritize Mobile Devices
52.2% of all website traffic was reportedly generated via mobile phones in 2018, which is an increase from 50.3% in 2017. With more people using mobile devices to view online content, it’s essential for brands to focus on creating mobile-friendly content to improve the user experience.
For example, it could be a smart idea for growing brands to build their own easy-to-navigate mobile apps that complement their brand identity, and can, in turn, establish trust in your business. To do so, turn to the top software development companies to launch your first mobile app.
Develop an All-Encompassing Marketing Campaign
Every brand must aim to create a long-term, powerful marketing strategy, which unifies every single campaign, from social media marketing to public relations. Ensure you embark on the same goal and promote the same message on every single platform, which can align all branding and departments together.
A Human Connection
Consumers relate to people and not products. If you want your target audience to trust your brand, you must aim to build authentic relationships with potential customers. If you haven’t done so already, you’ll need to define a tone of voice for your brand, and this unique personality should be used across all digital, print, radio and TV advertisements.
You also should utilize digital platforms to humanize your brand; for example, you could run live streams on Instagram Stories, Facebook Live or Snapchat, and provide your audience with a behind-the-scenes look at your operations or host interviews with influencers.
Become Socially Conscious
Prove to consumers you care more about your bottom line by becoming more socially conscious. Choose from an array of causes to support, such as the environment, diversity or charities that can tap into many consumers’ passions and make them feel more connected to your brand.
Supporting a global issue or charity will not only help to raise money for a worthy cause, but it can increase:
- Consumer trust.
- Customer loyalty.
- Annual profits.
Position Yourself as a Thought Leader
Of course, if you want to stand apart from your many industry rivals and encourage your target audience to choose your business, aim to position yourself as a thought leader with content marketing. Establish yourself as a voice of an industry by writing informative, well-written blog posts, which can build trust in your brand.
Rather than focusing on quantity to rank in the search engines, produce high-quality content that will provide a reader with value, which will encourage them to return to your website and business time and again.