Online shopping giant Jumia.ug is officially the number one Ugandan website, overtaking favorites like monitor.co.ug in site visits and time spent on the site, according to Amazon’s analytics site Alexa.com.
Paul Tesar, Jumia’s Head of Growth says, “During Jumia Black Friday alone (16th Nov – 7th Dec), there were 1.6m sessions. Roughly 85% of people accessed our website through a mobile device; we also saw a significant increase in the popularity of our app.”
According to Jumia, visitors on their site spend the majority of their time navigating the following categories:
- Groceries
- Mobile phones
- Appliances
- TV & Audio
- Fashion
Ugandans are gradually embracing e-commerce and this is largely attributed to an increase in internet-enabled smartphones as well as competitive pricing available on Jumia.
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Distributed by Jumia Uganda
