Facebook’s recent move to give publishers a brand recognition on its platfrom see the social media giant releasing new tools that lets media houses display their logos alongside headlines.
According to an announcement on Tuesday, publishers can put their logos next to headlines in the trending and search sections to give readers an idea about where the news is generating from.
“Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook,” Andrew Anker, product manager at Facebook, explained in a blog post. “We built this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers.”
The tools come as a relief for publishers who had been lamenting about losing their brand identities on social networking site where the headlines and layouts of all the brands looked similar. “When people see those three red letters, they know it symbolises trusted, reliable and real news, so any effort by Facebook to emphasize the brand and credibility of a story benefits the audience as well as the publisher,” Samantha Barry, CNN’s executive producer of social and emerging media, was quoted as saying.
How to get started
Publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page. See a full step by step guide on how to get started and logo requirements.