Kenyan entrepreneurs are set to pitch their startups to investors and Executive officers at the back of an Uber in the 2017 edition of the UberPitch.

The pitch which is organized by taxi hailing company, Uber and entrepreneur club, Metta in conjunction with the Nairobi Innovation week will run under the theme “Innovation to solve pressing local and global challenges.”

The campaign is expected to kickoff in March and entrepreneurs can apply to take part by submitting a video application here by March 1st.

The top teams from the participants will be invited for a special event with some of Kenya’s leading investors and business leaders.

Accepted applicants will receive an exclusive promotion code to apply to their Uber account, and will be asked to request an Uber between 10am and 3pm on March 6 using the UberPITCH option.

They will then ride in the back of an Uber for 15 minutes with an investor, and have the opportunity to pitch their startups.

#UberPITCH took place for the first time in Kenya two years ago, a campaign that was won by house-hunting platform KejaHunt.

They walked home with KES15,000 (US$150) in Uber credits and earned a place in the PIVOT East workshops.